Gah. Why won’t your team use data well?

You’ve invested months and months of team time into beautiful dashboards — but no one visits them.

Prioritization is off. Critical issues are missed. Opportunities are neglected. And it’s all right there in the data if only they’d look. Your business suffers.

It’s the team’s fault, right? Why did you hire such dopes?

Not so fast.

The problem isn’t your team. It’s your tech. And specifically how that tech divorces data from the workflows of those you most need leveraging data-informed insights.

Today’s data tools keep data on a data-only island. But your operational team works in word mainland (decisions & execution happens via discussion & docs). The resulting chasm is why your beautifully crafted dashboards sit idle and unused.

Here’s what your team has to overcome to use data well:

• Broken discovery — someone has to consciously decide to break from their day-to-day to visit a data island and find a technical and often intimidating dashboard that they may or may not have bookmarked

• Broken collaboration — if they find something notable and want to share, they have to take a photo of a chart and bring it back to word mainland where the rest of their team lives.

• Broken reproduction — if there’s a question, someone else has to figure out how to recreate that chart photo. Friction is high so they might opt not to (which leads to bad decisions against non-reproducible data) or they might not be able to (which breeds confusion and mistrust, further undermining data usage)

All this is to say — the chasm between data and words creates a lot of friction.

If you want your team to use data better, make it frictionless. Connect data directly into their workflows. Make it intuitive and easy to discover insights. Build trust.

Daydream is built for making data easy for your operational team to use, without sacrificing on power. If you want to improve data adoption, decision making, pace of learning, and execution — we’re here for you.