Today’s BI tools aren’t built for running teams.

They’re great for charts. And they’re powerful for data professionals. But they’re a bust if you’re a CEO, COO, executive, founder, BizOps, RevOps, GM, chief of staff or anyone else who’s responsible for business performance.

Want evidence? Ask yourself:

• Why do you need to screenshot charts into a different platform anytime you want to have a conversation involving data?

• How many tabs, dashboards, docs, and decks do you have open right now?

• Why’s it so difficult to figure out why a metric dropped 3 months ago — and what the team did about it?

• What % of your team even has their own login?

The issue is that BI tools are built primarily for a world in which analytics is something someone else does for executives. As a result, BI tools are data only and not built for the full team.

But the way executives and their teams relate to data has since changed in some profound ways:

• Today’s executives are data natives who want to be able to dig into the details on their own

• Today’s teams are expected to be responsive to always-available data

• New technologies, like dbt and AI, are making data easier to work with and insights more self-serve

That shift is exposing some big problems with today’s BI tools:

• They don’t support most of the things execs & operations need to do with data. Execs and their teams need to understand the story behind their data, drive accountability, and report on KPIs. Today’s BI tools don’t support any of that.

• They lack context so only give you half the story. Data is meaningless without story and discussion, but today’s tools don’t support story and discussion well.

• They aren’t built for collaboration. Today’s BI tools are built for a fraction of your team, with the expectation that coordination and conversation happens elsewhere. Commenting is a second class-citizen. Often most of the company doesn’t even get their own login.

• They lead to fragmentation. Talking about data involves copying screenshots of charts and pasting into external platforms. That means that all the important business context contained in weekly reports and deep dives gets pushed out to a million scattered docs and decks. This slows decision-making and action, creates work and information silos, and leads to worse decisions.

It’s time for a BI tool built for you, the data-savvy operator.

So, today we’re launching Daydream as “the BI tool for people who run shit.”

Here’s what we believe about how BI should work — and what you get with Daydream (uniquely):

• Your BI tool should support day-to-day execution. Daydream makes it easy to build reports, run 1:1s, do deep-dives, tag the team with questions, or document next steps without having to screenshot your data somewhere else. Drafting new reports happens in seconds not hours or days.

• Context should live in tools (not heads). Daydream connects your data with relevant context and discussion, which makes for more informed and faster decisions.

• Collaboration should be core. Daydream makes it easy to rally your team around results. We support your team’s workflows, are intuitive & familiar for the less data literate, and put collaboration front and center.

• Insights (not just data) should be self-serve. Daydream lets you self-serve not just data but also the story that makes it meaningful. AI will help you synthesize data, story, and discussion across teams and over time.

We’re starting with a narrow focus on recurring reporting (e.g. business reviews, weekly updates, etc.). And we’re working in coordination with leaders at companies like Uber, dbt, Figma, and more. Recurring reporting is the heartbeat of data-guided organizations. But today’s BI tools make reporting unnecessarily time-intensive to build & undermine the value of your reporting (insights get lost, follow-ups get missed, digging deeper is too hard, etc.).

You can use Daydream to get more from your reporting with less effort. With Daydream, you get:

• A holistic view into your business. Daydream reports lets you fluidly move from crisp exec summary, to any level of detail about how each team is operating, down to specific projects, team members, opportunities, or deep dives.

• A home for data-informed execution and accountability. Daydream lets you collaborate with your entire team around results & convert insight to action. Our familiar interface is built for collaboration and supports your team’s daily workflows.

• An organizational memory bank. Daydream makes it easy to figure out what happened in the past and what the team did about it. Reference past reports, deep dives, or discussions about your data.

• 1-click to draft a report. Your team’s time is better spent on high value work instead of screenshotting charts.

We typically work with teams who own or benefit from KPI reporting since we shine where data, context, and discussion mix. Typical partner companies are Post-Product/Market Fit and running (or setting up) weekly or monthly KPI reporting. We often start with one of a few types of reporting:

• Company-Level Reporting: CEOs, COOs, Founders, BizOps, Chiefs of Staff

• Go-To-Market Reporting: GTM Leaders, RevOps

• 1:1s: GTM managers and reps, or other performance based teams

We’re steadily onboarding new customers every week. So, if you run or are setting up KPI reporting, sign up for early access now.