I love reporting. But I hate it too.

Done well: reporting accelerates your rocket ship. It keeps your team focused. It speeds learning. It improves coordination. It drives execution. And it does that all efficiently.

But most companies do reporting badly. They only get a fraction of the benefit for a lot of unnecessary cost. Here’s what bad (most) reporting looks like:

• Smart, high paid people spend hours of manual time manipulating data, screenshotting, and pinging people on slack for context

• Prep takes so much time there’s no time for insights — so the report is lightly annotated #s and charts

• The report itself is a dead doc — the team can’t easily collaborate or drill into into photos of charts

• That breeds low engagement & inefficient convos around where numbers came from & which are stale

• Whatever substantive discussion does happen gets lost & action items aren’t well recorded — which hurts accountability & leads to wasted time or poor decisions later

• This hellish cycle repeats every week until the team gets frustrated and strips down reporting to something less burdensome (yay), but also toothless (boo).

Why’s it so hard to get reporting right?

The real problem starts with today’s data-only BI tools (or if you don't have a tool yet the 10 different tools & spreadsheets where your data lives). In today's world, data is kept on an island — separate from words.

But reporting is all about the words.

Words (discussion, context) are what make data meaningful. And when there’s a void between data and words, it makes it expensive and frustrating to connect them. Bad reporting — and all the unnecessary expense, dropped threads, lost context, confusion, etc. — is just the result.

Daydream connects data with words. And by doing this we let you make the ROI of your reporting truly 10x better. Here’s what that looks like:

• 1-click report creation. Move from days to seconds for building core business reports — focus on insights, and action.

• Always on, always available. Your business can’t wait. Coordinate response in the moment, across teams.

• Actionable, individualized views. Give each team member exactly what they need to know.

• Drill down and up, side to side. Self-serve insights across any team or initiative, with full context.

• Collaborate and meet efficiently. Facilitate meeting prep and live discussion in one tool, instead of switching between multiple tabs.

• Accountable follow-up. Track action items, record discussion inline and tag owners.

• Look back with ease. Build an evergreen memory bank across the company as the team evolves.

If you want to set your team up for 10x better reporting that will ensure you hit your 2024 goals, give me a shout at isaac@daydream.co.