Pipeline Coverage Analyzer
Pipeline coverage is essential for aligning sales & marketing and will improve both forecast accuracy & your funnel. But you can't build it with Salesforce.
Head of GTM Ops, Carta
Build a predictable and efficient revenue engine
Pipeline coverage is the essential metric for aligning sales & marketing, driving rapid funnel improvement, & improving forecast accuracy. But you can't build it in Salesforce, which only shows the current value of each opportunity.
This dashboard helps you quickly stand up and operationalize pipeline coverage and will be critical to building your best-practice go-to-market team.
Brought to you by Andy Mowat, legendary GTM operator, founder, & currently head of GTM Ops at Carta.
Why is this template helpful?
Align marketing and sales on the importance of pipeline, the key driver of sales success.
Better forecasts. Analyze the coverage ratios compared to previous periods to assess early if you are going to hit your targets
Better future quarters. Understand not just how you are doing on the current quarter but how future quarters are building pipeline.
Better value pipeline. If pipeline is created a few quarters out and is lost before the quarter arrives, was it really ever valid pipeline?
What metrics are included?
Pipeline Coverage for this and next period
Open pipeline by stage & scheduled close
Why use Daydream?
Daydream is the BI tool built for Founders, Execs, & Ops.
For GTM Operators and Founders:
Fast set up without data work. Connect to your Hubspot, Salesforce, and other tools in a click and get best-practice metrics.
Unify your go-to-market & other efforts. Bring together all your teams and tools in one place.
Make reporting a breeze. Generate written reports in 1 click so you can focus on executing.
Support a culture of learning & executing quickly. Built for collaboration & async workflows with your full team that helps you quickly generate and act on insights.
Intuitive and self-serve: Feels like a doc meets a spreadsheet.