Essential B2C Metrics

The essential metrics you need to run and grow a B2C business.

Use Template

Use Template

An Executive B2C Business Dashboard

Effortlessly generate and monitor the KPIs of your B2C business. Access vital metrics at a glance and delve deeper whenever necessary.

Why is this template helpful?

  • Customer-Centric Analysis: Gain valuable insights into customer behavior and preferences. Track metrics such as customer acquisition cost (CAC), lifetime value (LTV), and retention rates to understand your audience better and tailor your strategies accordingly.

  • Marketing Effectiveness: Assess the impact of your marketing efforts with a detailed analysis of return on advertising spend (ROAS), conversion rates, and engagement metrics. This helps in optimizing marketing strategies for better reach and efficiency.

  • Sales and Revenue Insights: Keep a tab on sales performance through metrics like average order value (AOV), sales conversion rates, and year-over-year (YoY) revenue growth. This information is crucial for forecasting and strategic planning.

What metrics are included?

  • CAC and Customer Lifetime Value

  • Churn rate and Retention

  • Average Order Value and Purchase Frequency

  • Return on Advertising Spend and Conversion Rates

Why use Daydream?

Daydream is the BI tool built for CROs, Ops, Execs, and Founders.

Until now, you've had to choose between many fragmented tools, point solutions, & spreadsheets or technical-feeling, data-only BI tools that are confusing for business users & don't support collaboration or context. No good options.

We let you connect your data with context & discussion in an intuitive, self-serve interface. You get faster insights, faster action, and less overhead:

  • Drive accountability & better decisions: Collaborate with your team inline

  • A single pane of glass for your business: Connect all your tools directly, or your data warehouse. Smash the silos.

  • Data meets words: Context and discussion is what makes your data meaningful — and allow you to drive accountability + better decisions

  • Intuitive and self-serve: Feels like a doc meets a spreadsheet

Categories

B2C, KPIs

Datasources

Google, Facebook, Shopify, Stripe

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