Build a profitable SaaS marketing engine.

The metrics you need to make sure you're spending marketing dollars in the right places.

Why is this template helpful?

Track marketing performance throughout the sales funnel. Double down on your highest performing initiatives and avoid the trap of low quality leads that don't convert.

What metrics are included?

Follow spend throughout the funnel — and compare key performance metrics across campaigns and channels:

• Qualified leads & opportunities

• Return on Ad Spend (ROAS)

• Closed won & win rates

• Etc.

Why use Daydream?

Daydream is the BI tool built for CROs, Ops, Execs, and Founders.

Until now, you've had to choose between many fragmented tools, point solutions, & spreadsheets or technical-feeling, data-only BI tools that are confusing for business users & don't support collaboration or context. No good options.

We let you connect your data with context & discussion in an intuitive, self-serve interface. You get faster insights, faster action, and less overhead:

• Drive accountability & better decisions: Collaborate with your team inline

• A single pane of glass for your business: Connect all your tools directly, or your data warehouse. Smash the silos.

• Data meets words: Context and discussion is what makes your data meaningful — and allow you to drive accountability + better decisions

• Intuitive and self-serve: Feels like a doc meets a spreadsheet